01. The one who uses it
Lives with the problem every day and is usually the first to listen.
Company contacts
Stop writing to the front desk when you need the person who evaluates.
It connects the accounts you already found with people, job titles and functions related to the purchase, so you choose a contact route that makes sense instead of writing to the general inbox.
The company, the department and the person by name and title, on the same record.
The most senior title is almost never the right contact.
In a small company the owner decides. In a larger one, operations, marketing, technology, finance or procurement all take part. LeadCanvas searches by function and by relationship to your offer, instead of defaulting to the CEO.
From the company to the department. From the department to a person with a name.
- You say what you sell and which department usually decides it
- You see the people who hold that function today
- You compare title, company, location and tenure when the data exists
- If there is no reliable decision maker, you pick the best route that does exist
Likely authority, described as likely
Professional data shows signals of role and context. None of them proves on its own who signs the purchase, and a tool that guarantees that certainty is promising more than it can know.
You will see related people, their likely authority and the nearby functions, with the evidence behind each one. That context travels into the first message without copying anything, as in personalized messages.
How does the map change with company size?
To sell hotel management software, the search may prioritize operations, general management or technology depending on how large the company is.
You review and adjust the titles before writing a single line.
Try it with your own market
Write who you are looking for and see the first search with its contact channels and signals.
Try LeadCanvasExplore the workflow with your own market.
What will you see about each person?
- Name and profile of the person
- Current title and company
- Department and seniority level
- Company location
- Tenure in the role, when the source publishes it
- Professional channels available to reach them
How to map a B2B buying committee.
02. The one who recommends
Sets the criteria and suggests options inside the team.
03. The department lead
Runs the area affected by the decision.
04. The one who holds the budget
Approves the spend.
05. The one who signs
Authorizes the final decision when the amount requires it.
06. Small companies and large ones
In a small company the same person holds several of these roles. In a large one, writing only to the most senior title leaves out whoever starts the evaluation.
The same role, five different names
The title written on a profile changes across countries and industries. “Head of Operations”, “Operations Director”, “Operations Manager” and “COO” may be the same function or not. LeadCanvas lets you work with:
- Departments under a single criterion
- Titles grouped with their synonyms
- Seniority level when it shows up
- Current position
- Company location
- Company size and structure
Validate before you write
Before using a person as your contact, check:
- That the person is still at the company
- That their department relates to what you sell
- That the office or business unit is the right one
- That the chosen channel is appropriate
- That the message does not attribute decisions or problems you have not confirmed
What to do when the person you are after does not show up?
Serious prospecting needs a plan B: a nearby function, another member of the committee, a general channel or a short question asking for a referral.
We would rather show you “not found” than an irrelevant contact dressed up as certainty.
“LeadCanvas gives a sales team the context to start with a useful conversation.”LeadCanvas customer · Trustpilot
“The workflow is clear, fast and easy to use when you are building a list from scratch.”LeadCanvas customer · Trustpilot
Frequently asked questions
Does every company have a decision maker?
No. It depends on the company and on what the sources publish. When the information falls short, LeadCanvas shows it and leaves you the best available contact route.
Can I choose which titles it searches for?
Yes. You adjust departments, titles and seniority level based on what you sell.
Are the titles current?
The search prioritizes current positions when the source allows it. How current they are always depends on when that person last updated their profile.
The conversation gets better when you choose who to write to.
Find people inside your priority accounts and get the first contact out of the generic inbox.