Set one inclusion rule
Make the market, geography and business fit explicit before adding names.
Company list guide
How to build a company list for B2B outreach
Build a company list around a defined market, evidence and next action instead of exporting names without context.
Quick answer
A useful company list records why each organization belongs in the search, which public fields are available and what should happen next. It is a working input to sales, not a list to export and forget.
Keep evidence separate
Record a source or observed field without turning it into a conclusion about buying intent.
Give each company a next action
Research, prepare a message or remove it based on what is actually available.
Related guides
Use the tool with a clearer process.
Related glossary
Definitions connected to the job.
B2B lead generationSales prospectingList of companiesCompany databaseIdeal customer profile (ICP)Lead scoringEmail verificationCatch-all domainEmail bounce rateData enrichmentFirmographic dataIntent dataData decayCRM data hygieneEmail deliverabilityList buildingTotal addressable market (TAM, SAM, SOM)Sales trigger eventMultichannel outreachCold email compliance
Try an industry search
Examples that open a real search.
Frequently asked questions
A concise answer before the next action.
Is a company list the same as a company database?
No. A list is a selected working set; a database is a broader structured collection that may include companies you would not contact now.
Can I use a public directory as my list?
It can be a starting point, but it still needs criteria, evidence and a next action before it becomes a sales list.
Apply the guide