01. Vertical SaaS
It starts from one specific industry and specific roles. That is where the full listing by industry and city is worth the most.
LeadCanvas for software companies
Your market is not “every company”. It is the ones where the problem already shows.
You say which industry you sell into, which country and which role you aim at. You leave with the companies, the people who evaluate software and the reason to write to them.
From the ideal customer definition to companies with a phone number.
Your ideal customer written on a slide does not get you meetings.
You need companies you can actually find: industry, size, country, process, technology and the role you write to. You write that and the search comes out.
The company fits and so does the person
The company can fit and you can still be writing to the wrong person. Look for the area that suffers the problem your software solves.
Which signal to look at, based on your product
- Technology they already use
- Growth or new locations
- Visible digital activity
- Complexity of the operation
- Roles and internal functions
Try it with your own market
Write who you are looking for and see the first search with its contact channels and signals.
Try LeadCanvasExplore the workflow with your own market.
A concrete example
For hotel management software: hotels with several locations, signals of a complex operation and operations or technology leads. For HR software the roles and the signals change.
The first message ties what you see in that company to the outcome your software delivers. It does not list features.
Turn your ideal customer into something searchable
“Mid-sized companies in growth” cannot be searched. This can:
- Exact industries and the neighboring ones
- Countries, regions or cities
- Number of locations open
- Technologies they have in place
- Roles and specialization
- Expansion or visible activity
- Size, when the source publishes it
Every software model searches differently.
02. Software for any sector
It needs a use case or a signal to avoid ending up at “every company”. A CRM, for example, looks for sales teams, several locations or visible acquisition activity.
03. Software for large accounts
It calls for more research: internal structure, who decides together, technology and integrations. Compare the coverage with enterprise tools.
Write about their problem, not about your product
Instead of describing features, connect three things:
- What you saw in that company
- Which process makes life hard for them
- Which outcome they can expect
- The question you open the conversation with
What you drop teaches you too: whether a market has no data, whether the role was a different one or whether the message does not connect. The ideal customer definition gets corrected with what you see.
“LeadCanvas gives a sales team the context to start with a useful conversation.”LeadCanvas customer · Trustpilot
“The workflow is clear, fast and easy to use when you are building a list from scratch.”LeadCanvas customer · Trustpilot
Frequently asked questions
Does it work for a SaaS in a single industry?
Yes. A vertical product starts exactly there: one specific industry and specific roles.
Can I search by the technology they use?
Yes, when the source allows it. Every search shows you the real coverage it reached.
Does it find small and large companies?
It depends on the source and on the filters available. Coverage is not the same in every market.
Leave with the list of companies that need your software and who to write to.
Define the market, look at the signals that matter and write to the right area.