Define
You state the industry, the city and the role you want to reach.
B2B lead generator
Generate B2B leads you can actually work, not a list you still have to research.
Describe your market in one sentence. You explore companies or people, prepare only the accounts that justify the work, and each one arrives with data, signals, who decides and a next action.
From market criteria to the first message, in a single workflow.
Generating the list takes a minute. Turning it into conversations takes all week.
A cold list does not tell you why that company fits, who takes part in the purchase or what you should write. That is how contacts pile up while conversations stay missing.
The workflow that turns that list into accounts.
Explore
You review the results and correct the segment.
Select
You keep the companies that justify your time, not all one hundred.
Prepare
You gather data, signals and people as available, write the message and note the follow-up.
What does a B2B lead generator actually do?
It is software that identifies companies or professionals from commercial criteria. The simplest ones hand over records and stop there. A prospecting platform keeps going: it explores the market, prepares the account, looks for the people involved in the decision and leaves the next action ready.
Generator, database or scraper? What you buy in each case.
| Approach | What it solves | What work is left |
|---|---|---|
| Database | Querying existing records | Validating fit, freshness and context |
| Scraper | Extracting information from one source | Cleaning, matching and organizing |
| Lead generator | Building results from criteria | Researching accounts and preparing the outreach |
| LeadCanvas | Connecting search, preparation, outreach and follow-up | Making the commercial call and executing |
Why it beats a purchased list.
Your segment, not the one others already bought
The list comes from your criteria: industry, location, company type and activity signals. You do not inherit a segment someone else defined and twenty buyers already used.
The person who decides, not the front desk
It matches every company with LinkedIn people to locate the role that evaluates the purchase when that data is public, instead of the general contact address.
Today's data, not an archive
Results come from what companies publish today on Google Maps and LinkedIn, not from a file that has been ageing since the day someone put it together.
It repeats every week
The same search runs again, gets adjusted and widens whenever you want. You generate new leads instead of burning through a stock that runs out.
A real search, from sentence to result
“Hotel software providers in Spain with operations managers.” You write that and see which companies fit. Then you prepare the priority ones and look for the role that evaluates the purchase. The result shows what information exists for each one and where it is missing.
- Marketing agencies in Madrid running ads
- B2B software companies in Buenos Aires and their manager
- Consulting firms in Bogotá with reviews
- Wholesalers in Guadalajara with WhatsApp
- Active IT providers in Santiago
Try it with your own market
Write who you are looking for and see the first search with its contact channels and signals.
Try LeadCanvasExplore the workflow with your own market.
The full workflow, from criteria to follow-up.
01. Define the market
State company type, country or city, characteristics and the role that decides. Too wide a segment leaves you cleaning results; too narrow a one hides businesses that would have bought from you.
02. Choose company, local business or person
A local business, a professional company and a person live in different sources. LeadCanvas lets you start from the right object: company, local business or LinkedIn person.
03. Review and correct
You check categories, synonyms, locations and duplicates. The first search is a hypothesis about your market, and you correct it right there, not next week.
04. Prepare only the ones worth it
You gather context on the companies with the best fit. You review data, signals, people and what is missing before deciding how to approach.
05. Write with a real reason
You pick the person or the channel that actually exists, mention something verifiable about that company and propose a short conversation.
06. Do not lose the work
You record status, reply, date and next action. Without that record, lead generation goes back to being a spreadsheet nobody reopens.
When does a lead generator pay off the most?
- When the market is highly fragmented
- When researching company by company eats your day
- When you have the list but do not know what to write to anyone
- When you do not know who decides at each company
- When follow-up gets lost between spreadsheets
Sectors with the densest results
Any market with a presence on Google Maps or LinkedIn can be worked. These are the sectors where results come back denser and with more published contact channels.
- Digital marketing, advertising and design agencies
- Software companies and B2B platforms
- Business and management consultancies
- Distributors and wholesalers selling to other companies
- IT and cybersecurity providers
What to check before paying for a lead tool
Before choosing, look at three things above the rest: which sources cover your market, how much manual work it saves you and what happens when a data point does not exist. The rest (filters, deduplication, export, credits, privacy) is better checked by testing the tool on a real market than by reading its website.
What no tool decides for you
No software can guarantee that a company has intent, budget or urgency. Nor that every public data point is current, or that this person is the one who signs. The value is in shortening the search and improving the basis of your decision, not in replacing your judgement.
It all starts with one sentence.
You describe the market the way you would explain it to a colleague. You leave with prepared companies, people and the next step.
“LeadCanvas gives a sales team the context to start with a useful conversation.”LeadCanvas customer · Trustpilot
“The workflow is clear, fast and easy to use when you are building a list from scratch.”LeadCanvas customer · Trustpilot
Frequently asked questions
What does a B2B lead generator do?
It is software that searches companies and people in public sources such as Google Maps and LinkedIn based on your commercial criteria. Instead of reviewing profiles one by one, you get organized results, the contact channels each company publishes and the context to prepare the first message.
How is it different from a purchased list?
A purchased list was built months ago with someone else's criteria and has already gone through several buyers. LeadCanvas builds the search on the spot, with your criteria and against what companies publish today, and lets you prepare only the accounts you care about.
Does it find the person who decides?
It searches for related people and roles on LinkedIn when they are published. It does not guarantee a specific person at every company.
Can I filter by industry, city or company type?
Yes. The search starts from those criteria: category, city or country, and signals such as reviews or LinkedIn presence. You work each sector as a separate search.
Can I export them?
Yes, as CSV compatible with the usual CRMs, or you work the leads in the CRM included. Fields and limits depend on your plan.
Does it work outside the United States?
Yes, coverage is worldwide. What changes is the real density of results depending on the city, the industry and what each business publishes.
Do all leads include email or WhatsApp?
No. What is available changes from one company to the next. LeadCanvas shows the channels it found for each one and leaves empty what does not exist, instead of filling it with invented data.
Stop collecting contacts and start working accounts.
Define the market, review the results and prepare your first accounts.