Glossary
Glossary for company search and B2B sales
Definitions connected to a practical company-search workflow, not orphan keywords.
B2B lead generation
What B2B lead generation means when the goal is a workable commercial next step.
Catch-all domain
Why a catch-all domain makes email verification inconclusive and what to do with those addresses.
Cold email compliance
The rules that govern B2B cold email in the United States and the United Kingdom, and the practices that keep you inside them.
Company database
A definition of company database and the limits of the data it can contain.
CRM data hygiene
The routine that keeps a CRM usable: deduplication, field standards, ownership and a maintenance cadence.
Data decay
Why B2B records go stale, which fields rot fastest, and how to plan maintenance instead of reacting to bounces.
Data enrichment
How enrichment adds missing fields to company and contact records, and where added data stops being trustworthy.
Email bounce rate
What bounce rate measures, the difference between hard and soft bounces, and how to read the number honestly.
Email deliverability
What decides whether outbound email reaches the inbox: authentication, reputation, engagement and volume discipline.
Email verification
What email verification checks before you send, what it cannot confirm, and where it fits in list building.
Firmographic data
The company-level attributes used to segment B2B markets, and the limits of each field.
Ideal customer profile (ICP)
What an ideal customer profile is, how to write one you can search with, and how it differs from a buyer persona.
Intent data
What intent data claims to show about buying research, how it is collected, and how to read it without overpaying for noise.
Lead scoring
How lead scoring ranks accounts by fit and behavior, and why a score is a queue, not a verdict.
List building
How to assemble a B2B list that can be worked, audited and rebuilt, instead of exported and abandoned.
List of companies
What a list of companies is and how it differs from a complete market database.
Multichannel outreach
Sequencing email, phone and social contact around one message, and choosing channels the prospect actually publishes.
Sales prospecting
A definition of sales prospecting for teams that need to research before they contact.
Sales trigger event
The observable company events that justify contact now, and how to use them without sounding like surveillance.
Total addressable market (TAM, SAM, SOM)
How to size a market with countable inputs, and why TAM only helps when SAM and SOM are calculated with it.
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