Name the market
Use the industry and geography your offer can actually serve.
B2B prospecting guide
How to find companies for B2B sales
A practical way to turn an industry and location into a reviewable company search instead of an unusable list.
Quick answer
Start with a commercial question, not a database. Define the industry, location and evidence that would make a company worth reviewing, then inspect a small sample before expanding the search.
Choose review criteria
Look for public fields or signals you can verify, rather than assuming intent.
Inspect a sample
Check whether the returned companies and fields are useful before creating more work.
Related guides
Use the tool with a clearer process.
Related glossary
Definitions connected to the job.
B2B lead generationSales prospectingList of companiesCompany databaseIdeal customer profile (ICP)Lead scoringEmail verificationCatch-all domainEmail bounce rateData enrichmentFirmographic dataIntent dataData decayCRM data hygieneEmail deliverabilityList buildingTotal addressable market (TAM, SAM, SOM)Sales trigger eventMultichannel outreachCold email compliance
Try an industry search
Examples that open a real search.
Frequently asked questions
A concise answer before the next action.
Should I search by job title first?
Start with companies when the market is unclear. Add people and roles after you know which organizations merit research.
How many companies should I collect?
Enough to test a clear criterion. A larger list is only useful when you know how you will review and work it.
Apply the guide