Features

Business audit

The Audit is LeadCanvas's intelligence layer: for each lead, the platform analyzes its complete digital presence and tells you exactly what to sell. On Pro and Growth plans it runs when you open the lead; during the free trial you see it in full for your first 3 leads.

What it analyzes

Advertising (Meta and Google Ads)

Detects whether the business has active campaigns on Facebook/Instagram and Google. If it is not investing, you have a hook for selling paid advertising; if it is investing, you know it has a marketing budget.

Website and speed

Analyzes its site with PageSpeed and detects the technology it was built with. A slow, outdated, or missing website is a direct opportunity to sell design or development.

Google Business Profile

Reviews its Google Business Profile using 10 concrete improvement levers: photos, recent reviews, owner replies, categories, hours, and more. Perfect for selling reputation management or local SEO.

Visibility in search and AI

Measures how the business appears in search results and in AI assistant answers. Most businesses have no idea how they look there; showing them opens sales conversations.

LinkedIn decision-makers

Finds people from that company on LinkedIn: owners, managers, and marketing leads, with their name and role. You sell to the decision-maker, not the location's general phone number.

The opportunity score

The whole analysis becomes sales potential: a score that orders your leads by purchase likelihood, with the suggested sales angle. Work first on the leads with the strongest signals.

How to use it to sell

Instead of writing "I offer marketing services", write:

"I reviewed your business's digital presence: you have an excellent rating (4.8), but your website takes 9 seconds to load and you do not appear in AI searches. Would you like me to show you the report?"

That message shows previous work, stays specific, and gives a concrete reason to reply. The Audit does the work for you, lead by lead.